with a name like tukkr, it's got to be good

Now that the teaser site is up and we've been pestering everyone to check it out, one of the questions we hear the most (right behind "do you know what time it is? Why are you calling me in the middle of the night?") is why we chose the name tukkr.

Thanks for asking. As you know, the site's about food. Real food. The kind that makes you feel good, tell your friends about it, and beg grandma for the recipe. No pretensions, just good eats. And tucker, the mojo behind the phrase "tuck in," is the best one-word description of that kind of experience we've run across.

And this is Web 2.0. Don't you HAVE to leave out a vowel or two?